The final day of Eventworld is upon us! So much education and learning going on and we’re super excited to share what we’ve learned to grow our chapter. We’ve also met some terrific folks that we’ll be sharing ideas with so stay tuned for that in the future.
The first session I attended was on tech tools and featured Sami Ari, Ariane Fisher and Alicia Kan. The most popular tools they mentioned included MailChimp for email marketing and Hootsuite for managing your social networks. Tweetreach is a neat service as well and shows how well your outreach is on twitter for your event. For Eventworld you can see the tweetreach report here.
Fisher spoke about StoryMix which is her company and they integrate crowd-sourced video with professional editing services. We’ll be getting a video from them soon that we’ll share from Eventworld soon.
The next session I was in on emerging event technologies and featured speakers from Eventbrite, RedButton TV, Finesse Enterprises, and FISH Technologies. There were examples of how to leverage RFID technology to track event attendees or give them easy access to information and how to measure ROI more effectively too. Eventbrite mentioned that for each Facebook share, an event producer can expect an additional $2.52 in revenue and $0.90 per tweet. Social Kiosks were also something that we’ll be seeing more of enabling people to post straight to Facebook from an event.
The final session I was in was on apps and how you can best use them in the events industry. Rachel Curran of ATIV Software spoke and they are the company that built the excellent Eventworld app. The importance of having a native app was emphasized since if your network or WiFi is spotty, many apps that aren’t native will not work and hence make them temporarily useless. There was also interesting information on how an app can save you money and help green your events (see below).